Store retailers must master ________, integrating store and online channels into a single shopper experience.
A) showrooming
B) single-channel retailing
C) omni-channel retailing
D) webrooming
E) dual-channel retailing

Question

Quizplus · Accepted Answer

Omni-channel retailing refers to the integration of multiple channels, including physical stores and online platforms, to create a seamless shopping experience for the customer. This includes features such as buy online and pick up in-store, as well as the ability to browse and purchase products across different channels. Showrooming and webrooming describe specific consumer behaviors, while single-channel and dual-channel retailing do not encompass the full range of integrated channels that make up an omni-channel strategy.

Store Retailers Must Master ________, Integrating Store and Online Channels