Megaretailers have shifted the balance of power between retailers and producers, giving retailers more power.

Question

Quizplus · Accepted Answer

Megaretailers have significant bargaining power due to their size and ability to influence demand for products. This has led to them having more negotiating power when it comes to prices and terms with producers. As a result, producers are often at the mercy of megaretailers when it comes to getting their products on shelves and reaching consumers.

Megaretailers Have Shifted the Balance of Power Between Retailers and Producers