Like retailers, wholesalers must decide on product and service assortments, prices, promotion, and place.

Name: Like retailers, wholesalers must decide on product and service assortments, prices, promotion, and place.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Like retailers, wholesalers also have to make decisions on various marketing mix elements such as product assortment, pricing, promotion, and distribution (place) in order to generate revenue and satisfy the needs of their customers.

Like Retailers, Wholesalers Must Decide on Product and Service Assortments