Delia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions for its catalogs, Web site, and retail outlets. It uses the same models in its catalog, print ads, and Web site. Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all aspects. From this information, we can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's is using integrated marketing communication, which involves coordinating all aspects of marketing communication (advertising, sales promotions, public relations, etc.) to deliver a unified and consistent message to the target market.

Delia's Is a Clothing Retailer That Targets Teenage Girls