Which of the following appeals is based on the idea that consumers often feel before they think?
A) emotional appeal
B) rational appeal
C) structural appeal
D) standardized appeal
E) integrated appeal

Question

Quizplus · Accepted Answer

Emotional appeals are based on the idea that consumers often feel before they think. They aim to evoke emotions, such as joy, sadness, fear or anger, to influence the consumer's decision-making process. This approach is effective when the purchase decision is driven by emotions and personal values, rather than rational and objective factors.

Which of the Following Appeals Is Based on the Idea