A newspaper article announced that Connect Wireless, the sixth-largest wireless carrier in a country, was changing its name to M-Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example?

Question

Quizplus · Accepted Answer

The change of name and spokesperson is an example of public relations, which focuses on building and maintaining a positive image and relationships with the public and stakeholders. Advertising would involve paid announcements or promotions in media, sales promotion would involve incentives or discounts to encourage purchases, personal selling would involve direct communication with potential customers, and direct marketing would involve targeted communication through channels like email or social media. None of these are clearly present in the newspaper article about Connect Wireless/M-Mobile's makeover process.

A Newspaper Article Announced That Connect Wireless, the Sixth-Largest Wireless