Because personal selling involves developing relationships, it is acceptable for salespeople to stretch claims they make about a product's advantages.

Question

Quizplus · Accepted Answer

Personal selling should not involve stretching claims about a product's advantages as it could harm the trust and relationship building efforts with customers. Salespeople should strive for honesty and transparency in their interactions with customers.

Because Personal Selling Involves Developing Relationships, It Is Acceptable for Salespeople