The McDonald's fast-food restaurant chain uses Ronald McDonald, a clown, as its primary character. Which message execution style is used by McDonald's?

Question

Quizplus · Accepted Answer

McDonald's uses Ronald McDonald, a clown, as its primary character to represent the brand. This fits the personality symbol message execution style as it uses a character to personify the brand and make it more relatable to customers.

The McDonald's Fast-Food Restaurant Chain Uses Ronald McDonald, a Clown