Standardization of advertising leads to lower advertising costs, greater global advertising coordination, and a more consistent worldwide image.

Question

Quizplus · Accepted Answer

Standardization of advertising allows companies to reuse advertising campaigns and materials in multiple markets, which reduces the cost of producing new ads for each market. It also ensures that the brand image and message are consistent across different countries, which can improve the effectiveness of advertising campaigns. Additionally, it allows for greater coordination between global advertising efforts, making it easier to implement coordinated marketing strategies.

Standardization of Advertising Leads to Lower Advertising Costs, Greater Global