Which of the following statements is most likely true of public relations?
A) It requires participating companies to pay for media space or time.
B) It can have the same impact on public awareness as advertising at much lower costs.
C) It is always handled by a third-party agency hired by the firm.
D) It forms a huge portion of the overall marketing budget of most large firms.
E) It plays an insignificant role in brand building with the increasing popularity of advertising.

Question

Quizplus · Accepted Answer

Public relations can have a significant impact on public awareness at lower costs compared to advertising. While it is not always handled by third-party agencies, it is not necessarily a huge portion of the overall marketing budget of most large firms. Public relations also plays a significant role in brand building alongside advertising. Therefore, options A, C, D, and E are not likely true statements of public relations.

Which of the Following Statements Is Most Likely True of Public