In a product sales force structure, no single salesperson can become an expert in all of the product categories, so product specialization is required.

Question

Quizplus · Accepted Answer

This statement is true because with a wide range of products to sell, it becomes difficult for a salesperson to have deep knowledge about all the products. Hence, specialization in certain product categories becomes necessary to enhance sales performance.

In a Product Sales Force Structure, No Single Salesperson Can