During the ________ step of the selling process, the salesperson tells the value story to the buyer, showing how the company's product or service solves the customer's problems.

Question

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During the presentation step of the selling process, the salesperson showcases the value proposition to the buyer by illustrating how the company's product or service can effectively address the customer's specific needs and concerns. The presentation can come in the form of a demonstration, a proposal, or a pitch, and it serves as a critical touchpoint that bridges the gap between the seller's offering and the buyer's expectations.

During the ________ Step of the Selling Process, the Salesperson