Monty Boyd, an account manager, travels frequently on West Coast Airlines. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket. West Coast Airlines is attempting to build a strong customer relationship with Monty through a ________.

Question

Quizplus · Accepted Answer

Monty Boyd is earning points for every mile he flies, indicating he is a participant in a frequency marketing program. This program is designed to reward customers for their loyalty and encourage them to continue doing business with the company. This demonstrates West Coast Airlines' efforts to build a strong customer relationship with Monty.

Monty Boyd, an Account Manager, Travels Frequently on West Coast