Explain the major benefits of direct marketing for customers and for sellers.
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Q6: Amazon.com and GEICO approach customers via Web
Q7: Digital and traditional direct marketing forms must
Q8: How does direct marketing give buyers access
Q9: Identify the traditional direct marketing tools and
Q10: Which of the following statements is true
Q12: Direct and digital marketing involve targeting broad
Q13: With direct marketing, companies can interact with
Q14: All of the following are benefits of
Q15: Which of the following is true about
Q16: How does online marketing provide flexibility for
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