
Digital and traditional direct marketing forms must be blended into an integrated marketing communications program for best results.
Correct Answer:
Verified
Q2: Direct marketing through catalogs and direct mailers
Q3: All of the following are benefits of
Q4: For customers, the benefits of direct marketing
Q5: Direct marketing is an expensive way of
Q6: Amazon.com and GEICO approach customers via Web
Q8: How does direct marketing give buyers access
Q9: Identify the traditional direct marketing tools and
Q10: Which of the following statements is true
Q11: Explain the major benefits of direct marketing
Q12: Direct and digital marketing involve targeting broad
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