________ companies use both offline and online marketing channels.

Question

Quizplus · Accepted Answer

Omni-channel retailing refers to companies that use a combination of offline and online marketing channels to reach their customers. This includes both brick-and-mortar stores as well as e-commerce websites, social media platforms, email marketing, and more. Start-up companies may rely more heavily on digital channels, while brick-and-mortar companies may use offline channels exclusively, but omni-channel retailing is a strategic approach that combines the strengths of both. Click-only and brick-only companies, by definition, rely exclusively on either online or offline channels.

________ Companies Use Both Offline and Online Marketing Channels