Which of the following is NOT a specific goal of branded community Web sites?
A) present brand content that engages consumers
B) build closer customer relationships
C) generate engagement with and between the brand and its customers
D) increase online sales
E) allows visitors to interact with likeminded people to explore and communicate experiences with the brand

Question

Quizplus · Accepted Answer

While increasing online sales may be a general objective of branded community Web sites, it is not a specific goal. The specific goals are focused on engagement, relationship-building, and brand communication.

Which of the Following Is NOT a Specific Goal of Branded