Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clean Crew developed a short, humorous video promoting the company's services and posted it online. Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates viral marketing, as the video posted online became popular and was shared by customers with their friends and colleagues, creating a "viral" effect.

Uptown-Clean Crew Is a Company That Provides House-Cleaning Services in Major