Which of the following is most likely an advantage of viral marketing?
A) Viral marketing reinforces consumers' attitudes about a brand.
B) Most messages are likely to "go viral."
C) Consumers want to be a part of viral marketing.
D) Viral marketing can easily be successfully accomplished.
E) Viral marketing produces engagement and positive exposure for a brand.

Question

Quizplus · Accepted Answer

Viral marketing is more likely to produce engagement and positive exposure for a brand. This can lead to increased brand awareness and potentially increased sales. Other options may not always be true, as not every message will go viral and consumers may not always want to be a part of viral marketing. Accomplishing viral marketing successfully can also be difficult.

Which of the Following Is Most Likely an Advantage of Viral