Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships rather than to sell the company's products directly.

Question

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Branded community websites are created to provide an interactive platform for consumers to engage with the brand and build a community around it, rather than just being a platform to sell products directly. The focus is on building relationships and brand loyalty through engaging content, rather than just generating sales.

Branded Community Web Sites Are Designed to Present Brand Content