All of the following are forms of traditional direct marketing EXCEPT ________.
A) face-to-face selling
B) point-of-purchase promotion
C) telemarketing
D) direct-mail marketing
E) kiosk marketing

Question

Quizplus · Accepted Answer

Point-of-purchase promotion is not a form of traditional direct marketing; it is an in-store promotional activity aimed at influencing consumer purchase decisions at the point of sale.

All of the Following Are Forms of Traditional Direct Marketing