In building a connection to customers through catalogs, marketers want to ________.
A) offer a new brand experience
B) inspire and engage
C) create word-of-mouth advertising
D) develop a viral following
E) perform marketing research

Question

Quizplus · Accepted Answer

Catalogs are an opportunity for marketers to inspire and engage with customers through compelling imagery, product descriptions, and personalized messaging. This helps build a connection with customers and can lead to increased loyalty and sales. While creating a new brand experience, word-of-mouth advertising, developing a viral following, and performing marketing research may also be goals of catalog marketing, inspiring and engaging with customers is the most critical aspect.

In Building a Connection to Customers Through Catalogs, Marketers Want