Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touchscreen interface on the machine. Which form of marketing is illustrated in this scenario?
A) direct-response television advertising
B) telemarketing
C) interactive television
D) podcast marketing
E) kiosk marketing

Question

Quizplus · Accepted Answer

The scenario describes Music Mogul's placement of their DVDs and digital music machines in stores to sell their products through touchscreen interfaces. This form of marketing is known as kiosk marketing.

Music Mogul Has Arrangements with Several Stores and Retail Chains