Country Kitchen and Perkins are both a chain of family restaurants featuring diner-like menus with reasonably priced items. These companies are in the same ________.
A) focus group
B) control group
C) strategic group
D) target group
E) experimental group

Question

Quizplus · Accepted Answer

Country Kitchen and Perkins are in the same strategic group, meaning they are direct competitors with similar market positioning and customer base. The other answer choices are not applicable in this context.

Country Kitchen and Perkins Are Both a Chain of Family