Rather than competing head to head with established competitors, many companies seek out unoccupied positions in uncontested market spaces. They try to create products and services for which there are no direct competitors. This is called a ________.
A) horizontal integration approach
B) commercialization process
C) guerrilla marketing technique
D) blue ocean strategy
E) lean dynamics approach

Question

Quizplus · Accepted Answer

The description given in the question fits the definition of a blue ocean strategy, which involves finding and creating uncontested market spaces where the competition is minimal or non-existent, as opposed to trying to compete in overly crowded markets (red oceans). This approach is based on the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.

Rather Than Competing Head to Head with Established Competitors, Many