Which of the following statements is true of the approaches to marketing strategy?
A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start.
B) As small companies achieve success, they inevitably move away from more-formulated marketing.
C) Within a company, a single strategy exclusively applies to all different businesses and products.
D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely.
E) Formulated marketing encourages more marketing initiative and "intrepreneurship" at the local level.

Question

Quizplus · Accepted Answer

Intrepreneurial marketing is a strategy that encourages companies to regain their creativity and passion for marketing, particularly if they have lost it over time.

Answer: False (for B)
 As small companies achieve success, they often need to adopt more-formalized marketing strategies in order to manage their growth and maintain their success.

Answer: False (for C)
 Different businesses and products within a company often require different marketing strategies to be successful.

Answer: False (for D)
 Formulated marketing is all about developing and adhering to formal marketing strategies.

Answer: False (for E)
 Formulated marketing is typically more centralized and standardized, with less room for local initiative and entrepreneurship.

Which of the Following Statements Is True of the Approaches