As small companies achieve success, they inevitably move toward more ________ marketing. They adopt more-developed marketing tools and adhere to them closely.
A) ambush
B) formulated
C) entrepreneurial
D) intrepreneurial
E) multi-level

Question

Quizplus · Accepted Answer

Formulated marketing refers to a more structured and planned approach to marketing that is usually adopted by larger, more established companies. As small companies gain success and grow, they typically move toward this type of marketing strategy and use more sophisticated marketing tools and techniques. Ambush marketing, entrepreneurial marketing, and intrepreneurial marketing are not relevant to this context, and multi-level marketing is a different type of marketing strategy.

As Small Companies Achieve Success, They Inevitably Move Toward More