Lovelies is the leading workout and fitness center for women. The regional chain of gyms has traditionally catered to women age 40 and older who are interested in strength and cardiovascular training. Lovelies has recently begun promotions to bring younger women into its gyms. This is an example of how the market leader ________.

Question

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Lovelies is targeting a new demographic (younger women) to expand its customer base, which is an example of developing new users.

Lovelies Is the Leading Workout and Fitness Center for Women