________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat.
A) Runner-up firms
B) Market nichers
C) Global investors
D) Localized marketers
E) Market developers

Question

Quizplus · Accepted Answer

Runner-up firms are in a position to challenge the leader and attempt to gain market share. On the other hand, market nichers focus on a narrow, specialized segment of the market and may not compete directly with the leader. Global investors and localized marketers are not necessarily in a position to challenge the leader, and market developers focus on expanding the overall market rather than competing with specific players.

________ Can Adopt One of Two Competitive Strategies: They Can