A market challenger that matches the competitor's product, advertising, price, and distribution efforts is most likely ________.

Question

Quizplus · Accepted Answer

When a market challenger matches the competitor's product, advertising, price, and distribution efforts, it is pursuing a full frontal attack strategy. This strategy involves directly confronting the competitor and trying to gain market share by offering a similar product at a similar price and making its product available through similar distribution channels.

A Market Challenger That Matches the Competitor's Product, Advertising, Price