Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produces less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced at twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.

Question

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Cozy Country Market was using an indirect attack against the market leaders by creating a unique product and selling it exclusively to a few niches at a higher price point. They also sold the product in unconventional outlets not dominated by market leaders, allowing them to gain a foothold in the market without directly competing with the established leaders. This strategy is often used by smaller firms to gain a competitive advantage in a crowded market.

Cozy Country Market Entered the Candle Business with a Unique