Which of the following major decisions should a company make immediately after it decides to operate internationally?
A) deciding which markets to enter
B) deciding how to enter the market
C) deciding on the global marketing organization
D) deciding on the global marketing program
E) deciding on the global communication program

Question

Quizplus · Accepted Answer

Before deciding how to enter the market, choosing which markets to enter is crucial as it will dictate the specific strategies needed for each market.

Which of the Following Major Decisions Should a Company Make