Growing Green, a U.S. company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, wants to expand the business internationally. Growing Green managers are currently examining the rules imposed by the WTO and the agreements made by NAFTA and the EU. In which stage of the international marketing process is Growing Green?

Question

Quizplus · Accepted Answer

Growing Green is examining international trade rules and agreements, which indicates they are assessing the global marketing environment.