Income distribution is the second economic factor. While much of Africa consists of countries with subsistence economies, companies are increasingly targeting ________ consumers in subsistence and emerging economies.
A) upper-class
B) "bottom of the economic pyramid"
C) middle-income
D) low-income
E) middle-income and low-income

Question

Quizplus · Accepted Answer

The phrase "bottom of the economic pyramid" refers to consumers in subsistence and emerging economies who earn low incomes. This choice is the most specific and accurate in describing the target consumers for many companies operating in Africa.

Income Distribution Is the Second Economic Factor