Market size, market growth, the cost of doing business, competitive advantage, and risk level all help a company ________.
A) determine a market's potential
B) determine a country's degree of globalization
C) evaluate its marketing objectives
D) evaluate its value delivery network
E) determine a country's income distribution

Question

Quizplus · Accepted Answer

Market size and market growth determine the potential of a market, the cost of doing business affects the feasibility of entering and operating in the market, competitive advantage helps determine how successful a company will be in the market, and risk level influences the decision to enter the market. Evaluating these factors can help determine a market's potential.

Market Size, Market Growth, the Cost of Doing Business, Competitive