Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.
A) indirect exporting
B) licensing
C) contract manufacturing
D) management contracting
E) joint ownership

Question

Quizplus · Accepted Answer

Licensing occurs when an organization in a foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value. Indirect exporting involves intermediaries selling a company's products in a foreign market. Contract manufacturing is when a company hires a foreign firm to manufacture their products. Management contracting is when a company provides management services to a foreign firm. Joint ownership is when two or more entities share ownership of a business venture.

Through ________, an Organization in the Foreign Market Buys the Right