In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________.
A) contract manufacturing
B) management contracting
C) licensing
D) joint venturing
E) direct investment

Question

Quizplus · Accepted Answer

These are examples of licensing, where a company grants another company the right to use its trademark, brand name, or technology in exchange for fees. Kirin breweries is licensed to produce Budweiser beer in Japan, and Moringa Milk Company is licensed to produce Sunkist fruit juice.

In Japan, Budweiser Beer Flows from Kirin Breweries, and Moringa