Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation
B) straight product extension
C) product invention
D) product augmentation
E) communication adaptation

Question

Quizplus · Accepted Answer

Heineken is sold in the same form (i.e., with minimal or no changes) around the world, indicating a straight product extension strategy. A product adaptation strategy would involve modifying the product to suit local preferences or meet regulatory requirements. Product invention involves creating a completely new product or category. Product augmentation involves adding features or services to enhance the product's value proposition. Communication adaptation involves tailoring promotional messages to local cultural norms and language. None of these strategies accurately describes Heineken's approach.

Heineken Beer Is Sold Successfully in the Same Form Around