In Chinese, the KFC slogan "finger-lickin' good" came out as "eat your fingers off." And Motorola's Hello-moto ringtone sounded like "Hello, Fatty" in India. Which of the following strategies can be used to avoid such mistakes?
A) communication adaptation
B) standardized global marketing
C) straight product extension
D) product adaptation
E) communication extension

Question

Quizplus · Accepted Answer

Communication adaptation allows for customization of language and message to the target audience to avoid mistranslations or unintended meanings. This can help avoid embarrassing mistakes and create a more effective marketing campaign.

In Chinese, the KFC Slogan "Finger-Lickin' Good" Came Out as "Eat