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The Marketing Concept Focuses on Meeting the Company's Short-Term Sales

Question 12

Multiple Choice
The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.

The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.


A) market share
B) customer value
C) growth
D) competitive advantages
E) manufacturing productivity

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