Marketers respond to criticism about the value of promotion by showing that ________.
A) brand name products cost more
B) functional value also matters
C) development costs should be covered in the price of the product
D) consumers want and are willing to pay more for products that provide psychological benefits
E) the services provided are demanded by customers

Question

Quizplus · Accepted Answer

Marketers argue that consumers are willing to pay more for products that offer psychological benefits, which justifies the value of promotion.

Marketers Respond to Criticism About the Value of Promotion by Showing