Marketers are most effective when they appeal to ________ rather than when they ________.
A) short-term needs; focus on long-term needs
B) teenagers; target older people
C) existing wants; attempt to create new ones
D) emotions; appeal to actual needs
E) the mass market; appeal to market segments

Question

Quizplus · Accepted Answer

It is easier to satisfy existing wants than to create new ones. Therefore, marketers are more effective when they appeal to existing wants rather than trying to create entirely new ones.

Marketers Are Most Effective When They Appeal to ________ Rather