Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.

Name: Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketers are often more effective when they appeal to existing wants because they align with consumer's current desires and needs, making it easier to persuade them to purchase. Creating new wants can be more challenging and resource-intensive.

Marketers Are the Least Effective When They Appeal to Existing