Under the ________ concept, a company's marketing should support the best long-run performance of the marketing system.

Question

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The sustainable marketing concept emphasizes that a company's marketing activities should not only aim to fulfill immediate profitability goals, but also contribute to the long-term well-being of customers and society as a whole. By supporting environmentally responsible practices and engaging in ethical behavior, companies can achieve long-run success and build strong relationships with customers who value sustainability. Corporate social responsibility and direct marketing are related concepts but not the exact focus of this question. The free enterprise system and strategic planning are too broad and do not directly relate to the concept described.

Under the ________ Concept, a Company's Marketing Should Support the Best