Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing did Dove use?
A) sense-of-mission marketing
B) consumer-oriented marketing
C) customer-value marketing
D) innovative marketing
E) social marketing
Correct Answer:
Verified
Q116: Which of the following is part of
Q117: Electrola Inc. is currently designing a new
Q118: Whereas environmentalists consider whether the marketing system
Q119: _ serves as a guide to the
Q120: For a company to be both environmentally
Q122: When a company makes marketing decisions by
Q123: When a company makes improvements in a
Q124: Examples of pleasing products include _.
A) cigarettes
Q125: Deficient products are products _.
A) that have
Q126: The Wii system, developed by Nintendo, with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents