Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing customer-value marketing.

Question

Quizplus · Accepted Answer

The statement indicates that Sunset Lawn Service is putting its resources into value-building marketing investments, which suggests that the company is focused on delivering value to its customers. This aligns with the concept of customer-value marketing, which involves creating customer value through the marketing mix and other investments. Therefore, the statement is true.

Sunset Lawn Service Puts Most of Its Resources into Value-Building