Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines?

Question

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Corporate marketing ethics policies are broad guidelines created by managers to help the organization handle moral dilemmas. Corporate value statements and company mission/vision statements are related to the company's values and goals, but may not specifically address ethical decision-making. Company financial statements are related to the organization's financial performance, but not relevant to addressing moral dilemmas.

Monica Carey Is a Conscientious Marketing Manager