Under the ________ concept, each manager must look beyond what is legal and develop standards based on personal integrity, corporate conscience, and long-run consumer welfare.
A) sustainable marketing
B) consumer marketing
C) societal marketing
D) strategic planning
E) direct marketing

Question

Quizplus · Accepted Answer

The concept described in the question is the societal marketing concept, which emphasizes the importance of considering not just legal and financial goals, but also ethical and social responsibilities in marketing decisions. The other options (sustainable marketing, consumer marketing, strategic planning, and direct marketing) do not fully capture the idea of looking beyond legal requirements and taking a broader perspective on marketing impact.

Under the ________ Concept, Each Manager Must Look Beyond What