ABC Term Life Insurance Company uses an interesting marketing system-it has no agents.Instead,the company markets its coverages through television and radio ads,newspaper inserts,and the Internet.The type of marketing system that ABC Term Life Insurance Company uses is called the

Question

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ABC Term Life Insurance Company uses a direct response system, where customers can directly contact the company through various marketing channels instead of going through intermediaries such as agents.

ABC Term Life Insurance Company Uses an Interesting Marketing System-It