Arguing in favor of behavior modification,Bandura says it

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Bandura argues that behavior modification actually increases personal freedom because it provides individuals with the necessary skills and tools to adjust their behavior and achieve their goals, rather than being controlled by their environment or unconscious conflicts. While there may be some reduction in freedom in terms of relinquishing certain habits or behaviors, overall, behavior modification is seen as a positive approach to improving one's quality of life.

Arguing in Favor of Behavior Modification,Bandura Says It